Kohl's Drops Jennifer Lopez Collection, Ending 10-Year Partnership

May 20, 2020
Categories: 

NEW YORK (1010 WINS) -- During an earnings call Tuesday, Kohl's announced it is dropping the Jennifer Lopez "down-trending" brand, ending a ten-year partnership.

Seven other brands will also be dropped.

The Jennifer Lopez Collection -- which was founded in 2010 by Lopez and her then-husband Marc Anthony and debuted at Kohl's in 2011 -- includes sportswear, accessories, watches and perfume.

"This will create space to introduce a more compelling and current offering to our customers, while improving the overall clarity through reduced choice counts,” said Kohl’s chief executive Michelle Gass.

"We’ve nearly doubled our active sales since 2013, and we see continued momentum in this category as customers focus on staying healthy.”

Kohl's, like nearly all retailers, has had a steep decline in sales and revenues amid the coronavirus pandemic. It has also shut down stores.

Trending Coronavirus Coverage From RADIO.COM
—After stimulus package passes House, what happens next?
—HEROES Act: Who qualifies for the newly proposed $1,200 stimulus check?
—Disney Parks to implement mask requirements, plexiglass dividers, and temperature checks
—Can Social Security survive the coronavirus crisis?
—Black light experiment shows how coronavirus could spread at a restaurant
—How to save money on groceries during the coronavirus pandemic
—Is it safe to go to the beach this summer? 6 tips to protect yourself and others
—Teens arrested after coronavirus coughing pranks at Walmart
—Can’t afford your mortgage during COVID-19? 3 relief options for homeowners

LISTEN NOW on the RADIO.COM App
Follow RADIO.COM
Facebook | Twitter | Instagram