"Be the person your dog thinks you are"

By Jon Wiederhorn

People For the Ethical Treatment of Animals (PETA) has recruited two rock legends, Iggy Pop and Nick Cave to contribute to a new animated advertisement that stars Iggy as a superhero out to save imperiled critters.


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During the ad, which is backed by the Nick Cave and the Black Seeds song “Breathless,” Pop zooms to the rescue of a fox about to be trapped, a rabbit dodging thrown rocks and a tortoise who’s having trouble crossing a busy highway.

We don’t want to spoil the ending, so we’ll just say that Iggy’s sleepy, imaginative dog plays a major role in the rocker’s heroic feats. The moral of the story, according to PETA: “Be the person your dog thinks you are.”

Iggy has been a longtime backer of PETA, as have Paul McCartney, Morrissey and The Black Keys.



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