Rick Astley returned in 2016 with his #1 UK album 50 and 2017 will see him touring while also getting into the beer brewing business.

“I enjoy a beer with friends and I’m hoping to sell my own brand soon,” Astley told The Mirror. Th English singer/songwriter is working alongside the Danish Mikkeller brewery out of Copenhagen to create a fruity pilsner lager. The brewery was founded in 2006 by Mikkel Borg Bjergsø, a former math teacher, who currently distributes to 40 countries across the globe.

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“Mikkeller beer is quite experimental and they’ve been sending me various bottles to sample,” said Astley. “Some are quite fruity – one was a pear beer they make for a restaurant, but we’ve gone for a pilsner type lager.”

“All I need now is a name for it,” he added.

“Never Gonna Give You Up” grapefruit lager might sound appealing, unless you’re an alcoholic. Then it’s just honest. Be careful, Rick Astley.

 

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